By Student
By My Salon Suite
Format: Kindle EditionVerified Purchase Such a great book to better understand the fundamentals, threats, and concepts of buying a franchise. Frank is a well-known professor and franchisor please take an opportunity to read this great book
By Amazon Customer
Format: Kindle Edition After reading this book, I feel like I can move forward confidently with an educated decision on becoming a franchisee. Quick, easy read and relevant information that includes many golden nuggets and takeaways.
By Vivian Perkins
Format: Kindle Edition Great book for understanding important items regarding FDDs. A must read for a good source to reference. The author, Frank Caperino, is very knowledgeable with great advice and experience.
By D
Format: Kindle Edition This book is an easy read but still holds a large amount of value. So many important details to take in and consider if you're interested in learning about or becoming a franchisee/franchisor. Frank Caperino is a highly experienced and knowledgeable businessman and professor at SDSU so you know coming from a credible source. I bought this book initially for school since I was taking his class but I ended up being able to use it outside of school as well, since I come from a family full of entrepreneurs and family businesses.
By Michelle Zoura
Format: Paperback Whether you are looking into buying a franchise, or simply looking to learn more, this book is a great read. It gives credible insight into the world of franchising and helps with the Do's and Don'ts of signing an FDD. Highly recommend!
By Amazon Customer
Format: Kindle Edition Great book. Helped my family business expand.
By Devin Portillo
Format: Kindle EditionVerified Purchase Such a great book to better understand the fundamentals, threats, and concepts of buying a franchise. Frank is a well known professor and franchisor please take an opportunity to read this great book
By Amazon Customer
Format: Paperback Great Book! This book has all the necessary ingredients to franchising. This helped open my own successful nationwide franchise Bison Boys Brewhouse! For those that want to delve into the world of franchising this book is for you!
By J. James
Format: Kindle Edition Great book written by a great guy! Had frank as a professor and his book was as good as his class! Great work, Frank!
By Amazon Customer
Format: Paperback This was a great book and a must read for anyone interested in franchising. This was written from the perspective of a very knowledgeable franchise owner. He outlines many potential pitfalls, even some he experienced himself, and explains ways to avoid these common mistakes. His approach towards franchises in this book is different than any other author's. 5/5 stars thanks for everything Frank!
By Peter Jasko
Format: Kindle Edition Wow who would've thought that all of those things could happen! I am so glad I was able to educate myself on what to look for when buying a franchise because its such a huge process and commitment! Frank, Thank you!
By Angela Christina
Format: Kindle Edition I was in the process of deciding whether or not I wanted to buy a franchise and this book helped me be aware of the risks involved. It was a great read and would highly recommend.
By Amazon Customer
Format: Kindle Edition I read the whole book in one seating. I just couldn't put it down. Extremely valuable information. This book should be a must read in any business course. Of course also should be read by anyone contemplating to buy franchise. I am giving my copy to a friend of mine who owns a franchise....too late for him. He learned the hard way many of the pitfalls that are covered in the this book.
By BBB
Format: Kindle Edition Frank does a terrific job of highlighting potential pitfalls when considering a franchise. This book is a must read for any potential franchisee. The book is well organized and contains invaluable information. Do not buy into a franchise without reading this book!!
By Sharon
Format: Paperback In his book, Frank Caperino clearly gives any aspiring franchise owner both the pitfalls and rewards accompanied with this venture. Frank spells out each of his 24 items with clear examples from his 15 years of franchise ownership experience. For anybody looking to become a franchisee, this book is a must read before signing any contract.
By Kimberly Beekman
Format: Kindle Edition Haven't bought the book yet, but have the pleasure of Professor Frank instructing my first business college course. Only the 3rd week into the course and he has opened my eyes up to new visions with franchise ownerships. Very knowledgeable business person and can't wait to read the book.
By Shawn M Peacock
Format: Kindle Edition Looking forward to reading this book. Mr. Caperino knows his franchise information...Really GREAT!!! Can't Wait To Read It.
By Kindle Customer
Format: Paperback This is book was great! Very well detailed with good examples throughout the book. I would recommend anyone who is considering buying a franchise to read this book to have an understanding of 24 items to beware of before signing.
By Cord Anderson
Format: Paperback Loved this book. A lot of great knowledge and usable advice. Two thumbs up.
By Dls
Format: Paperback This book has inspired me to consider buying a franchise, this is an ideal book for all entrepreneurs at any stage in their career.
By jeron jacob
Format: Paperback "Franchise Frank" Caperino has written a well-organized easy-to-read book for anyone who has an interest in buying a franchise. This is an excellent resource for anyone looking to get into a franchise business!
By Bob Gaglione
Format: Paperback I was looking for information on buying a franchise but knew that no matter how good the deal seemed...there would always be things that the average person would be unaware of before signing on the dotted line. Frank Caperino, with his vast experience in the franchise world, allows you to go into the negotiations with your eyes wide open. This book contains not only valuable information for the initial purchase, but also lets you know what to be aware of down the road. This is a must read for anyone who wants to make an informed decision and makes you feel that someone in the know is looking out for you best interests.
By Alison H Larkin
Format: Paperback I established three successful different business over the years!I never thought or consider a franchise. Until I came a cross Mr. Caperino's book! I ended up buying a franchise!"Buying A Franchise" essay to understand and direct to the point! I highly recommend this book if you're looking for a business.
By Atta Erikat
Format: Kindle Edition I got this book for free from the Kindle Lending Library and am glad I got to read it. As someone who always wanted to launch my own business, franchises have always sounded like an interesting concept. I've wondered whether it made financial sense and why you would go that route over starting something of your own. This is where the book comes in as Frank has great advice on what to look out for when buying a franchise. The book isn't filled with fluff and gets straight to the point.
By Geoff Smith
Format: Paperback Choosing a franchise over starting a business on your own, can save you time and make you more money. Franchisees have the potential advantage of learning from the experience of others. But the experience of others cuts both ways and Mr. Caperino's book will help you prepare against being taken advantage of by crafty, experienced franchisers. There are over 3500 franchises available across the country today. If you're interested in buying one and you're not prepared, you will certainly make mistakes. This book covers key caveats that you could never imagine... unless you have the experience that Frank Caperino gained over a period of fifteen years, running eight franchise locations. His book covers 24 key principals that you must understand before signing an agreement with any franchiser. He covers franchise fees, start-up costs, royalties, marketing, renewals, competition clauses, and protective measures that you need to understand. The idea he discussed in Chapter 20 about "First Right of Refusal" will never leave me. I would have thought that in owning a franchise, that this was a good thing! It isn't. In fact it is nothing! And he explains why in this chapter. Highly personal, this book reads like a conversation with a mentor. Frank just talks about his experiences, good and bad, and helps you to make wise decisions about choosing a franchise. This is a great book that I highly recommend if you're considering a franchise purchase.
By Joe Martinico
Format: Paperback When I started reading this book, I could not put it down. I have been involved with business and real estate for 32 years now in San Diego and I have seen about 50-60 different clients and friends that have purchased franchise businesses who were not happy with the deals. Most of them told me that they were excited to buy a nationally known business but the reality is that you can get stuck with a lot of hidden and unfair charges they weren't prepared for. I am sure that if these people and the others who have been ripped off by franchise headquarters would have read this book first, they would not have purchased or signed any complicated and unfair contracts. This book does not tell you to not buy a franchise company, it does tell you however to be aware, alert and careful before signing any agreements.
By BNourani1
Format: Kindle Edition Frank has been in the franchise industry for years. He was cool enough to send me a copy for review and I never knew there was so much involved in starting a franchise. I wonder how many other people just think they can 'wing it' and follow the instructions of the franchisee. Believe me, they don't tell you everything and you could quickly lose your shirt or worse. Frank has been there in the good and bad of this business and I wouldn't trust anyone else to learn from. Don't even think about starting a franchise until you read this book. Well written and very informative!
By colin
Format: Kindle Edition Frank definitely knows his stuff when it comes to franchising, that's why his nickname is Franchise Frank! This book will help put you on the correct path to establishing your own franchise. What's nice about this book is that you can read about Frank's real life situations pertaining to running a franchise. Not only does Frank tell you what to do, he also focuses on what NOT to do, which is just as important. I never thought buying a franchise was something that I could do but with Frank's book "Buying a Franchise" I feel more confident than ever. Thanks Frank.
By Marc